Perfect Day was founded in London, England, in 1999 as a full-service creative communications agency, specializing in design, branding, print and digital advertising.
In 2010, after spending seven years at Perfect Day London, working with high profile clients such as McDonald’s Europe, Morgan Stanley and The Conservative Party UK, John Devereaux returned to his native Newfoundland to establish Perfect Day Canada (PDC) in downtown St. John’s, where he is Creative Director.
Since setting up shop in St. John’s, PDC has grown from a solo-run studio to a team of five, working for a wide range of local and international clients.
We believe that design isn’t just a nice font or a good set of colours, it’s a force that can distill messages, communicate ideas, educate people, captivate or provoke audiences. Best of all, design is often invisible. Our team of five is carefully attuned to the hidden decisions that make up good design, and with this knowledge strive to create smart, informed, and attractive work that helps clients achieve their objectives and exceed their expectations.