Vish Salon Tech Branding

Vish Salon Tech is a Newfoundland-based company that has developed a unique hair colour mixing system to help salons maximize inventory. 

Inspired by traditional Hindu calligraphy and featuring teardrop and paisley motifs, this logo has energetic movement but remains simple and bold, amalgamating the four letters in one wordmark that represents the flow of the colour spectrum and dynamic self expression.

The Vish brand pattern, as featured on the business card in UV gloss, is inspired by a form of South Indian chalk drawing called kolam – traditionally drawn in front of a family home to welcome prosperity. The Vish pattern contains a colour drop shape and gives the sense of a continous line to imply the fluidity of the colour spectrum.