Perfect Day was founded in London, England, in 1999 as a full-service creative communications agency, specializing in design, branding, print and digital advertising.

In 2010, after spending seven years at Perfect Day London, working with high profile clients such as McDonald’s Europe, Morgan Stanley and The Conservative Party UK, John Devereaux returned to his native Newfoundland to establish Perfect Day Canada (PDC) in downtown St. John’s, where he is Creative Director.

Since setting up shop in St. John’s, PDC has grown from a solo-run studio to a team of five, working for a wide range of local and international clients.

We believe that design isn’t just a nice font or a good set of colours, it’s a force that can distill messages, communicate ideas, educate people, captivate or provoke audiences. Best of all, design is often invisible. Our team of five is carefully attuned to the hidden decisions that make up good design, and with this knowledge strive to create smart, informed, and attractive work that helps clients achieve their objectives and exceed their expectations.

What we do


  • branding
  • concept
  • strategy
  • naming
  • copywriting
  • photography
  • art direction


  • logo
  • visual identity
  • web design
  • interface design
  • illustration
  • animation
  • editorial
  • packaging
  • signage
  • interior design


    • UX
    • prototyping
    • desktop design
    • responsive design
    • open graph
    • animated SVGs
    • content management
    • SEO


  • direction
  • art direction
  • production
  • post production
  • animation


John Devereaux

Creative Director

Duncan Major

Art Director & Designer

Heather Bonia

Creative Account Manager

Vanessa Iddon


Kim Devlin


Stephen Bishop

Designer / Developer

Chris Postill

Designer / Developer

Alex Aiken

Founder / Creative Director

Rob Spence

Founder / Director

Lucy Jagger

Senior Account Director

Louisa Steyaert

Account Director

Regina Viveiros

Digital Designer

Joachim Djavadi

Digital Designer

Helen Royds

Senior Designer

Femke Nouters


Laura Lonni

Motion graphics designer

Sonja Aiken

Designer / Art buyer

Mhairi Coyle

Interior Designer