Perfect Day was founded in London, England, in 1999 as a full-service creative communications agency, specializing in design, branding, print and digital advertising.
In 2010, after spending seven years at Perfect Day working with high profile clients such as McDonald’s Europe, Morgan Stanley and The Conservative Party UK, Creative Director John Devereaux returned to his native Newfoundland and Labrador to establish Perfect Day Canada in downtown St. John’s.
The ethos of Perfect Day has remained the same since the beginning: do good work for good clients. Our small (but mighty) team has built a reputation for community-focused, authentic work and a collaborative attitude. Driven by design, we help our clients find compelling ways to deliver their message, communicate ideas, educate people, and captivate audiences.
John Devereaux
Creative Director
Since 2001, John has been bringing brands to life and creating award-winning campaigns for clients in Amsterdam, London, and Newfoundland and Labrador. He founded Perfect Day Canada in 2010 and leads the team in creating innovative and effective work that is the product of true client collaboration. He is a past judge of the national Applied Arts Community Awards, has shared his creative experiences through speaking engagements and on community panels, and currently teaches graphic design at CNA. John holds a Visual Communications Honours Degree from NSCAD and spends his free time volunteering as a youth soccer coach.
Heather Bonia
Creative Account Manager
Heather has been with Perfect Day since 2011, starting out as a designer specializing in branding, layout and information design, then expanding her role to include planning, strategy, and project management. With a friendly and focused approach, she ensures projects are successful through streamlined processes and clear and consistent strategy and design. Heather is a graduate of George Brown College’s School of Design. Outside of the office, she enjoys creative hobbies, playing soccer, and volunteers with the Kids Eat Smart Breakfast Club program.
Vanessa Iddon
Senior Designer
Vanessa has been providing her exceptional talent in design, illustration and visual art since joining the Perfect Day team in 2014. She brings a true artist’s approach to her projects, excelling in concept development, branding, illustration, video and animation. Over the years, she has expanded her skill set to include project management and front-end website design. Vanessa is a graduate of Queen’s University and CNA and is an active member of the St. John’s art community, with her work not only appearing in print, but also on traffic boxes, in gardens and on cars.
Duncan Major
Art Director & Designer
Duncan joined Perfect Day in 2010 and continues to bring an enthusiasm for listening, researching and problem solving to the job. He wears many hats including art director, designer, animator, and editor, and is equally at home writing copy as he is helming large-scale projects or editing videos. Duncan studied Literature at the University of King’s College in Halifax and holds a BA in English from Memorial University. He operates a printmaking studio and is a father of two.
Noah Jackman
Junior Designer
Noah joined the Perfect Day team in 2025, bringing a keen sensibility for design, illustration, and branding. A graduate of CNA’s Art & Design Essentials and Graphic Design programs, he combines technical skill with a sharp visual sense. A national Skills Canada competitor and IABC Pinnacle Award winner, Noah also helped lead the rebrand of the award ceremony itself. Outside of work, he explores creative expression through hand-lettering and illustration.
Olivia Wong
Designer
Since starting at Perfect Day in 2020, Olivia has put her design skills and creativity to use embracing all types of projects with curiosity and an open mind. She enjoys bringing projects to life with smart, fresh thinking, providing considered design solutions with incredible efficiency. Her experience at Perfect Day includes design, layout, creative development, video and animation. Olivia is a graduate of Memorial University and CNA, and has served on boards of leading arts organizations such as VANL and Eastern Edge.
Christopher Postill
Web Developer (Lunenburg, NS)
Christopher started as a freelancer with Perfect Day in 2012. He studied New Media Arts at Ryerson University and has been working in the design field as a sole proprietor for over a decade. He moved to St. John’s to work in-studio at Perfect Day from 2015–2017 before moving back to Lunenburg, Nova Scotia to continue to work with the studio remotely. Christopher’s work with Perfect Day has included web development on projects such as Quality of Care NL, Healthy Eating NL, Newfoundland Quarterly, Memorial Online Research Report, Calos Youth Orchestras, and The Merchant Tavern.