Akamiu-Uapishkᵘ BrandingCelebrating and honouring Innu culture
Akamiu-Uapishkᵘ is 20,000 km² of pristine and spiritual land in Nitassinan (Labrador) where Innu way of life, spirituality, culture, language, and history are preserved, protected, shared, and celebrated by Innu and non-Innu. Many Innu families lived throughout Akamiu-Uapishkᵘ before they were resettled into community living, and many Innu continue to use the land for traditional cultural use with their families. Innu Parks, a division of Innu Nation, is responsible for guiding the stewardship of the land.
For this project, our task was to gather an understanding of what Akamiu-Uapishkᵘ means for the Innu way of life, and to create a brand that communicates what makes the area special. Many thanks to Innu Parks for hosting a research trip in September 2021 and introducing us to some touchstones of Innu culture.