Rebranding Newfoundland and Labrador’s pre-eminent innovation hub

Genesis helps build amazing companies. Its mission is to create economic wealth for Newfoundland and Labrador by developing and nurturing tech startups. Inspired by the theme of ‘connections’, the Genesis rebrand coincided with a move to a brand new facility and has been met with renewed community enthusiasm.

A white male entrepreneur holds an iPad with a Genesis generic design

The Genesis reception area with a Genesis sign on the back white wall

Signage manufacturing and installation by Fastsigns Mount Pearl

Our rebrand of Genesis landed at a pivotal time in Newfoundland and Labrador’s entrepreneurial history, with the tech sector experiencing remarkable growth. Genesis has leveraged the branding to gain new clients and build a strong startup community.

An open letter sized Genesis brochure

A collection of Genesis slideshow templates

An iMac with the Genesis homepage on the screen

I am very happy with Perfect Day and their work for the Genesis Centre. During the past two years, they have helped us rebrand the centre inside and out. In addition to the logo redesign, they have completed a robust brand standard, a new website, signage, wall coverings and branded assets for employees, social media, our space and our presentations. We continue to work with Perfect Day as the Genesis brand grows and evolves, and feel they would be an asset to any client looking for high quality work.

—Michelle Simms, CEO, Genesis