Postmaster’s Bakery

Putting a stamp on great pastry, coffee and lunch in downtown St. John's.

Mark and Eldon’s vision for Postmaster’s Bakery? A tried and true neighbourhood bakery dedicated to quality. Classic French pastries. Great coffee. A friendly space for conversation. A go-to lunch spot. Postmasters has earned its place as a favourite among locals and tourists alike by being great at what they do.

For the brand, we leaned into a modern take on vintage source material, with a little Newfoundland flair. The illuminated capital P stamp features a twinflower, a creeping shrub frequently found
in our forest and woodlands, and the berries are our take on snowberries, a rare but prized edible berry found here. With the two flowers representing the two founders, this option brings a classic feel to the Postmaster’s story.

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Even better than designing a brand for an awesome bakery is designing a brand for an awesome bakery right next to where you work. Postmaster’s is always there for us, whether we need a quick bite, or a table full of pastries for a client meeting.

—Us

Postmaster’s seals each bakery box with a sticker. For a special twist, we collaborated with them on a custom set of logos to mark the seasons and holidays of the year.