Tell 911 CampaignAddressing stroke rates with bold, creative messaging
Newfoundland and Labrador has traditionally suffered from one of worst rates of stroke in the country. On top of that, there is a culture of hardiness that’s deeply entrenched, meaning signs of stroke – which are often subtle to begin with – often get dismissed. This campaign from Heart and Stroke Foundation NL / Quality of Care NL seeks to encourage people to ACT when they see signs of a stroke by calling 911 immediately.
Using colloquial language and a bold graphic concept, the campaign was two-pronged, with one animation targeted towards caregivers, and another towards patients. The ads were broadcast on NTV and CBC, reaching thousands across the province.
Scored by Christopher Postill, Sounds Like an Earful