Painted image of a hand dropping a fork onto a broken plate

Tell 911 Campaign

Addressing stroke rates with bold, creative messaging

Newfoundland and Labrador has traditionally suffered from one of worst rates of stroke in the country. On top of that, there is a culture of hardiness that’s deeply entrenched, meaning signs of stroke – which are often subtle to begin with – often get dismissed. This campaign from Heart and Stroke Foundation NL / Quality of Care NL seeks to encourage people to ACT when they see signs of a stroke by calling 911 immediately.

Using colloquial language and a bold graphic concept, the campaign was two-pronged, with one animation targeted towards caregivers, and another towards patients. The ads were broadcast on NTV and CBC, reaching thousands across the province.

Scored by Christopher Postill, Sounds Like an Earful

Winner Applied Arts Illustration Awards 2019
Winner (Gold) Broadcast Campaign, ICE Awards 2019